ICSTIS, is the Independent Committee for the Supervision of Standards of Telephone Information Services, and regulates the content and promotion of Premium Rate Telephone Services.

Applicants must fully familiarise themselves and agree to conform to the ICSTIS Codes of Practise for Premium Rate Services when taking and promoting such a service.  Applicants must pay full attention that they do not break this code when promoting their own service and give due consideration to proper promotion with regard to stating the cost of the call, address or Post Box No. etc. when advertising such a service.

 
Full details of the ICSTIS Codes of Practise can be found at:  www.icstis.org.uk

For further clarification  we have included the two relevant paragraphs regarding promoting your numbers.

3.4             PRICING INFORMATION 

3.4.1          The service provider must ensure that the charge for calls to each service is clearly stated in all promotions. Prices must be noted in the form of a numerical price per minute, inclusive of VAT, or the total maximum cost to the consumer of the complete message or service. 

3.4.2          Textual pricing information must be legible, prominent, horizontal and presented in a way that does not require close examination. 

3.4.3          In the case of promotions transmitted in television programme time, the pricing information must be spoken as well as being visually displayed if the maximum call cost can exceed £2,OO. 

3.4.4          Services which always cost 50 pence or less and are terminated by forced release are exempt from all requirements concerning pricing information. 

3.4.5          In cases where it is unlikely that a consumer will have seen or heard any promotion containing pricing information, the service provider must place a short, distinct pricing message at the beginning of the service.

3.5              ADDRESS INFORMATION 

For any promotion the identity and contact details of either the service provider or information provider, where not otherwise obvious, must be clearly stated so that customers can contact them directly. 

The identity means the name of the company, partnership or sole trader and the contact details must consist of one of the following:

a a full postal address including postcode, or

b a P0 Box number including postcode (P0 Box numbers cannot be used in the case of employment services)

Please remember to check out the Code in full at www.icstis.org.uk and failure to do so can result in termination of the service and any payments due witheld.

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